AI is everywhere. Every post you come across leaves you wondering if the image is AI-generated. Every caption sounds like it was written by AI, with constant dashes and the “it’s not this, it’s that” style of writing.
Everywhere you go on the World Wide Web, everyone is using it. And at some point, you’ve thought about using it as well (if you’re here, probably for your branding).
Given how wide and tedious branding can be, you don’t have the time or energy to do everything on your own. You’ve probably thought to yourself, “Let me give AI a try and see if it helps.”
So you’ve gone online, researched the best AI tools for branding, tried image generation for logos, experimented with content generation for style guidelines and positioning.
But the issue is that with constant updates and new tools coming out every week, it feels overwhelming and sometimes even complicated.
With this article, you’ll learn how to use AI properly for your branding.
Why You Should Include AI in Your Branding Process
If you’re a small business or just starting out, every second counts. Every effort you put in matters, especially if you’ve decided to handle branding yourself.
Hiring and training can be expensive and time-consuming, especially for simple tasks like generating ideas or vetting them.
AI can do all these efficiently (if used correctly). Predictions from McKinsey show the potential for saving 60–70% of an employee’s time with AI tools.
You might look at all this and ask, “Am I just going to let AI handle all the images and writing?”
No. AI isn’t meant to replace creativity but to support the effort that goes into creating something meaningful, including research and analysis.
When to Use AI in Branding
As mentioned earlier, AI isn’t meant to replace creativity but to support it.
1. Research and Analysis
Especially when you have new ideas and need to ask questions like, “Has this been done before?” or “What does the market say about this?”
For example, if you’re trying to pick a topic for a new article and want a rough idea of how many people have covered it and how well they did, AI tools can be a good starting point for this kind of research.
2. Correction and Editing
When it comes to branding, you’ll do a lot of writing, whether it’s your slogan or website copy. It can be difficult to catch errors, especially with large amounts of content.
Using AI to correct and refine your writing makes the process easier and more efficient.
3. Automating Basic Tasks
One thing common in every business is repetitive tasks. This is one of the best areas to use AI.
AI can automate these tasks, helping you free up time to focus on more important and creative work without affecting your business.
4. As a Thinking Partner
You can run your ideas through an AI chatbot and get feedback. It acts as an eye-opener, helping you see things you might have missed.
A useful trick is to use multiple chatbots to get different perspectives.
AI Tools Useful for Branding
1. BrandSpeak.ai
BrandSpeak is great for automations like ads and email workflows. It is even more useful for strategy and audience intelligence.
2. Brand AI
This tool is mainly used for turning your brand guidelines into a living system. It can also be helpful for designing mockups to show your branding agency what you want.
3. Crayon
Crayon helps with competitor research. It tracks competitors’ messaging, positioning, and campaigns, and shows how your brand compares in the market.
4. Claude
Claude is a chatbot that helps with your thinking process and ideation (coming up with new ideas).
With these tools, along with understanding how and why to use them, you can start using AI in your branding to save time and effort.
If it still feels overwhelming, you can contact us and book a free 30-minute session.