Every business in Nigeria at the moment is looking for a way to stand out and make more money than their competitors, and if you’re reading this, chances are you’re one of them and these branding tips will help.
Branding not only gives you a competitive advantage over your competitors, leaving them in the dust, but it also makes more customers recognize and trust you, making it easy for them to give you their hard-earned cash.
Some branding tips like getting a logo and crafting a clear message can get you immediate results, so getting straight to the point — here are 5 branding tips.
Branding Tip #1: Craft a Clear Message
This includes everything from deciding who it is you want to serve and how it is you want to serve them, all the way to how you want these people to perceive you.
You might not like or believe this, but if you try to chase two hares at once, you’ll end up catching none.
Shift your mindset from:
“I want to serve everyone”
To:
“I want to serve this group of people that need my service”
After you’re done with that, you need to craft your message — your strategy, your voice, whatever it is you want to say to these people.
Example:
If you’re a perfume business and you sell perfumes to just women (single women, if you want to really niche it down), you can make your message:
“Perfumes increase attractiveness”
Not only will this differentiate you from other vendors, but it will make you look and sound unique — helping you make more money.
Branding Tip #2: Get a Logo
I cannot overemphasize how important logos are — especially professionally made ones.
This is like the face of your business. Imagine a person without a face — pretty scary, right? This is how customers are going to recognize your brand, and if your logo looks cheap, high-value customers are automatically going to assume your branding is cheap.
Also, use your logo everywhere that you possibly can:
- Social media
- Your monthly “Happy New Month” graphics
- Every piece of content you put out
You can never really use it too much.
Branding Tip #3: Be Consistent
Be consistent with the way you use your colors, designs, and typography. If you have a way you design your graphics or certain colors you use — please and please (I’m literally on my knees) — keep doing it that way, and across all your channels as well.
Imagine you saw an MTN visual without any yellow — won’t the first thought that comes to your head be:
“The world must be coming to an end”?
No, like seriously though — consistency has a way of building trust and saying:
“Hey, we are still who you’ve known us to be.”
Branding Tip #4: Focus
This might just be like tip 3, but it’s more of a combination of branding tips 1 and 3 — and it’s just like the heading says: Focus!
You picked your audience. You’ve drafted your message. You’ve decided to be consistent. So keep doing that — because it might take a while before you actually see the fruits of your labour, but if you keep at it with that same focus, you definitely will.
If this feels a bit too much, here’s a link to an article teaching you how to brand a small business in Nigeria.
Branding Tip #5: Show Your Work
Now that you have implemented these tips and finally improved your brand — even just a little — it is time to keep showing up, especially with your brand elements.
Keep posting on social media. Keep blogging. Keep posting your visuals — all with your brand elements like your logo and message.
Just keep putting yourself out there until you’re finally recognized.
I know this is a lot to take in, but our team is actually giving out a free 30-minute consultation — and we’d want you to be a part of it so we can make this a lot easier for you and help you reach your branding goals faster.
Don’t worry, it’s not going to cost you anything.